Allergan Reckons With Eurocentrism
Video • Photography • Social • Website • Print • Influencer
BOTOX®. JUVÉDERM®. CoolSculpting®. Allergan’s aesthetic brands dominate the beauty market. They also center Eurocentric beauty—by the company’s own admission.
To change that, Allergan formed The DREAM Initiative, and approached us to create an awareness campaign for healthcare providers. The result? We set everyone from Oprah Daily to NBC talking, and produced a PR campaign that wildly surpassed KPIs for the creatively difficult, often forgettable work of healthcare B2B.
Awards: PRWeek Best Content (Shortlist)
Role: Creative Director (concept/script/art direction oversight)
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