Heartsong
Video • Influencer • Social
The beat of a heart changes after a heart attack. That new rhythm is both the sound and the gift of survival, not just for survivors—but also their families.
Thus, Your Most Meaningful Melody was born. Starring actor and musician Leslie Odom, Jr., the campaign celebrated his father-in-law’s, Stuart Robinson’s, own second chance following a cardiac event. Leslie composed an original ballad titled, fittingly, “Second Chance.” And at the heart of the song? Stu’s own new heartbeat, which served as the underlying sound of the melody.
Role: Creative Director (oversaw/refined concept, production, post-production)
Awards: Sabre, MM+M, PRWeek, Effie (Finalist);100+ media placements.
Hero Video
