Resume

Summary

With 10+ years of experience, I have led award-winning campaigns and driven record revenue growth for a variety global brands. And I’ve had the great fortune to touch a rich trove of categories. The through-line is my lifelong love of the written word, in all its forms.

Roles

Creative Director + Copywriter, Adriana Nova Creative LLC……...(Apr. 2023 - Present)

Instructor, book180 Advertising Portfolio Program ……………...(Oct. 2024 - Oct. 2024)

SVP Creative Director, Lippe Taylor Group…………………………(Oct. 2017 - April 2023)

Associate Creative Director, VaynerMedia…………………………...(Jan. 2014 - Jan. 2017)

Associate Director of Social Media, New York Magazine……..(Aug. 2011 - Dec. 2013)

Previously: The New York Public Library, Penguin Random House, and ideel (Groupon).

Volunteer Work: Mentor, BLAC……………………………………………(2023 - Present)

Skills

Account Management • Advertising Instruction • B2B Campaigns • Brand Campaigns (go-to- and in-market) • Branded Content (social media, digital, web) • Brand Tone & Voice (playbooks, strategy, workshops) • Content Calendars • Content Production • Content Strategy • Creative Strategy • Concepting (campaigns, content, experiential) • Copywriting • Digital Marketing • DTC Campaigns • e-Commerce • Editing • Executive Branding • HCP Campaigns• New Business • Pharmaceutical Legal & Regulatory Process • Photo Shoots • Print • Public Speaking • Social Media Marketing • Team Management and Mentorship • Video Production (live and virtual) • Web Initiatives

Awards & Recognition

PRWeek • SABRE • MM&M • Midas (Silver) • Effie (Finalist) • Fierce Pharma • Cannes (Festival speaker) • TIME • Mashable • Buzzfeed

Brands and Categories

Education

SUNY - Binghamton / B.A. with Honors in English & Philosophy, minor in Business Administration.

University of Chicago / Certificate: Essentials of Grammar for Professionals.